Definition of Advertisement

An adverstiement is any material that is distributed by a broker dealer or issuer for the purpose of increasing business or public awareness for the firm or issuer. The broker dealer or issuer must distribute advertisements to an audience that is not controlled.

Advertisements are distributed through any of the following:

  • Newspapers / Magazines
  • Radio
  • TV
  • Billboards
  • Telephones

Applying "Advertisement" to Securities Exams:

Advertisements prepared by broker dealers must be reviewed and approved by a principal of the firm prior to its first use. Advertisements are part of a broker dealer’s retail communication. All advertisements must follow FINRA’s conduct rules and may not be misleading nor include exaggerated claims. All advertisements must be kept for 3 years by the broker dealer and must be kept readily accessible for the first 2 years. All advertisements must contain the name of the member who prepared the advertisement.

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