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March 4, 2026

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Last updated: March 4, 2026

Home  ›  Series 65  ›  I have been selling insurance products for several years, and many of ...

I have been selling insurance products for several years, and many of ...

Question: I have been selling insurance products for several years, and many of the reps sell a lot of equity indexed annuities. They all seem to think the products are great, but after studying for my license exam, I’m not so sure. Are EIAs good products or not?

By: Securities Institute Staff
Instructor
SIA Instructor Verified SIA Instructor
1 hour ago

As with any investment, equity indexed annuities are suitable for some investors. EIAs are insurance products that appeal primarily to investors interested in safety of their invested principal. That is because a large annual gain is not possible from an indexed annuity, not only due to the participation rate, but also because these contracts typically have a cap, a maximum amount that the contract can increase in value in any one year, regardless of the performance of the index on which it is based. 

Let’s look at a hypothetical indexed annuity, with a participation rate of 70% and a cap of 6%. What happens if the S&P rises 30%? The 70% participation rate of this 30% is 21%; however, due to the 6% cap, the contract’s value would increase by only 6% in that year. 

To put this feature in perspective, let’s look at historical returns for the S&P 500 over 10 years, going back a few years now:

2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
1.4% 11.9% 21.8% -6.2% 28.9% 16.3% 26.9% 18.1% 26.9% 12.5%

Going back to 2014 investors in an S&P 500 index fund had two years that were negative—2018 and 2022. Unlike in an ETF or other indexed fund, in an indexed annuity, the contract values would have, instead, increased by the minimum guaranteed rate both years. 

On the other hand, owners of an indexed annuity would have missed out on the difference between the indexed annuity’s capped return and 11.9% in 2016, 21.8% in 2017, 28.9% in 2019, 16.3% in 20120, 19.4% in 2017, 28.9% in 2019, 16.3% in 2020, 26.9% in both 2021 and 2023, and 12.5% in 2024. That is a lot of growth to miss out on!

As we can see, the equity indexed annuity is suitable for an investor looking for a guaranteed minimum return. Investors looking for growth/purchasing power protection are better served in an index fund without any bells or whistles, whether an open-end fund or an ETF tied only to a particular index.

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