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An agent is a natural person who represents either a broker dealer issuer or an investment adviser. The formal name for an agent who works for a broker dealer is a registered representative. The formal name for a person who represents an investment adviser is an investment adviser representative.
A natural person always represents the employing entity. However, a broker dealer can act as the customer’s agent by executing an order for the customer in the market. Generally on all of the FINRA, NASAA exams, an agent is the person who is speaking to a customer, client or potential purchaser of securities. It is important to note that an agent must always register in the states where the agent conduct business, works and have clients.