Definition of Generic Advertising

Generic Advertising is advertising designed to promote name recognition for a firm and securities as investments, but does not recommend specific securities

Applying "Generic Advertising" to Securities Exams:

Generic advertising tends to use mass media as a way to promote the firm. TV, radio, billboard, magazine, newspaper and website ads are common forms of mass media. The ads highlight the name of the firm, and perhaps the firm’s contact information as well, and are designed to generate public awareness of the firm. They will not, however, mention specific recommendations that the firm is currently making or has made in the past.

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