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Sales literature Meaning & Definition

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Definition of Sales literature

sales literature is written material distributed by a firm to a controlled audience for the purpose of increasing business. Sales literature includes: Market letters, research reports, and form letters sent to more than 25 customers.

Applying "Sales literature" to Securities Exams:

Sales literature is target communication where the firm knows and controls the audience who receives the communication. Sales literature is sent to customer or potential customers for the specific purpose of increasing business.

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